We teach professionals how to take their business online and leverage the power of the Internet with blogs, ezines, shopping carts, teleseminars and information products.
On the Web, you must get published, get found, and get leads. It’s all about attracting the right people to your sites, offering plenty of valuable information, and creating a community of prospects through authentic relationships. We teach people how to do this with our expert teleseminars.
Our mission is to help you attract, sell, and profit using low-costs tools on the Web.
Past Programs Available Now on CD or MP3
All teleseminars are available on CD and/or downloadable mp3 files or as a transcript. Browse the list below to find the topic that best suits what you need to know now to build your business online.
Insider Secrets of Using Web 2.0 and Social Networking to Get Thousands of Warm, Hungry Visitors to Your Web Site
with The Blog Squad and Michele PW, Your $Ka-Ching! Marketing Strategist, and Mary Pat Kavanagh, Queen of Connections
Web 2.0. Social networking. All these buzz words, but what do they really mean and (more importantly) how do they fit into your marketing strategy?
Michele PW and Mary Pat Kavanagh share exactly what all of this is and how you can use these strategies to get more leads, contacts, customers and MONEY.
How to Use Facebook for Strategic Business Development
with The Blog Squad and Mari Smith, Facebook Business Coach
To keep your business current in today’s world, you must know how to use the latest conversational marketing techniques and viral technologies, including Facebook and its array of powerful features.
Mari Smith will share the top reasons why you need to be active on Facebook if you’re in business. Join us for this information-rich call and learn how you too can use this powerful tool to leverage your results.
How You Can Prevent Business Blog Failure
In this info-packed interview you will learn:
- Why every business needs a blog
- What every professional must do BEFORE starting a business blog
- 3 things to do if you’re new to blogging
- 5 reasons a business blog fails
- 4 key elements essential to business blogging success
Discover the 5 Traps of Internet Marketing that can Derail Your Business
Presented by The Blog Squad and Kathleen Gage, the Street Smarts Marketer™
Learn what it really takes to Set Yourself up for Internet Money-Making Success faster than you ever thought possible.
Packaging is Everything! How the Right Words Can Sell Your Book or Product in 15 Seconds or Less
with special guests Susan Kendrick and Graham Van Dixhorn of Write to Your Market, Inc.
Why isn’t your ebook or home study course selling more? Well, 9 times out of 10 the problem isn’t you, or your product. It’s your branding, packaging and “short” sales copy.
In this program you’ll learn how to create an at-a-glance, buy-me-now, brand-building cover for your book, ebook, or any digital product or service!
Protecting Your Intellectual Property Rights
In this program you’ll learn what you must know and do to protect your intellectual property and creative assets online. For bloggers and entrepreneurs who create and publish content on the Web.
How to Lure Prospects with Words:
Using White Papers to Attract New Clients
with special guest Michael Stelzner, author of the best-selling book, Writing White
Papers: How to Capture Readers and Keep Them Engaged.
In this program you will learn the essential steps for creating and using white papers to attract new clients. Not all white papers are created equal. This is not an “if you build it, they will come” strategy. Creating white papers that compel readers to act is an art form. This teleclass will equip you and empower you to produce effective white papers.
How to Pitch the Best Bloggers and Create a Publicity Explosion
with special guest Joan Stewart, The Publicity Hound
Today’s smart promoters know how to reach thousands and sometimes millions of people online. They pitch influential bloggers, who are in a position to spread the word far and wide on the Internet. This program will give you the tools you need to know which bloggers are in the best position to bring more business to your doorstep.
32,000 Readers & a 2-Book Deal: How to Launch & Profit from a Viral Blogging Campaign
In this program you will learn how easily you can create viral buzz by blogging. This is a real live case study with children’s author Gregory K. Pincus on how he got a two-book deal by using his blog. You also get a Viral Blogging Roadmap.
Blog Your Book: The Easy Way to Write and Market Your Book
You can have a book ready to sell in 90 days or less. Discover what you need to know to get started. You’ll learn how to use a blog to create and organize your content, as well as build an audience, plus how to start promoting your book before it’s even finished!
Setting Up An Effective Marketing Campaign
Once you have conducted your research and competitive analysis, it is time to execute your marketing campaign. But in order for your marketing campaign to be effective, it must be set up correctly from the beginning, otherwise you will spend more time fixing corrections than actually marketing your business. But doing so requires attention to a few concepts that are often overlooked. With the help of, you can set up an effective marketing campaign that’s encourages relationships with your consumers and results in increased sales of your service or product.
Select A Firm That Has Proven Track Record
Choosing a Calgary digital marketing firm to handle all of your marketing campaigns is not only cost-effective, but it is also advantageous. Not only are you able to gain a competitive edge from the start of your campaign, you have a team that is dedicated to optimizing the effectiveness of each individual component of the campaign. This means that all of your marketing dollars will experience the maximum return on investment possible, with little trial and error involved. Small companies that need a big boost in their online presence benefited greatly from the use of the marketing team. Large corporations regularly hire the best marketing executives to launch their online and off-line campaigns. There just aren’t many businesses that do not use marketing experts, because the expertise is invaluable.
Brand Your Company And Message
Once you chosen the team that will effectively carry out your campaign, it is time to brand your business and message towards your specific demographic audience. That means you need to identify the types of people who are most interested in what you have to offer. This can be distinguished by sex, age or interests. But nonetheless, identifying your businesses sales demographic will help you better personalize the respected brand and message that will represent your business within your marketing campaign. Furthermore, the key is to maintain the consistency between your message and all of your marketing materials. The overall feel, theme and content of your marketing materials must further reinforce your message. That is why it is important to establish that first so that’s you have a cohesive campaign.
Track Your Results And Enhance Your Campaign Over Time
The only way you will know which of your marketing efforts is most effective or not is to track the results of your marketing campaign. When you identified marketing efforts that are working astoundingly, you identify the elements that you want to expound upon. On the other hand, the marketing materials that are not receiving a good response may require adjustments or termination altogether, depending on how bad the response is. This not only helps you focus your attention on the most effective elements of your campaign, it prevents you from wasting money on the marketing materials that are not working. That’s why tracking all of your pieces of marketing materials is essential. It saves you time, money, and it also allows you to capitalize on momentum.
Ensure Marketing Will Pay For Itself
Even though marketing is an initial expense, effective marketing should not be an expense that the tracks from your profits and earnings. In fact, the most effective marketing campaigns pay for themselves. That means that the gross profits that are gained from each marketing medium covers the costs that were required to operate that campaign in the first place. So if your budget is $10,000, the most effective marketing campaign will increase your business enough to cover that $10,000, after subtracting operating costs as well as inventory. That is the bare minimum-to break even, having paid for what was sold as well as the costs involved to make the sale. But since you’re not in business to make someone else money, you should also expect that even after all expenses have been covered, the marketing should have created additional profits and benefits for you and your business as well. That’s why it is important to make sure that you analyze the potential profits and benefits on the back in other marketing campaign and compare that to the cost of the campaign in order to determine how effective it is.